Making retail stores smart
Today many of us prefer to shop online than from a physical store. While online shopping has evolved to provide a seamless and personalized experience that spans from scouting for products to buying to returns and follow-ups, the experience in physical stores have remained more or less same and limited.
That being said, to be able to hold a product in your hand, feel the material and texture, to be able to see the freshness of fruits, to be able to try out clothes before buying is something that drives us to physical stores and can’t be experienced online.
We did a small research in and around the megastores in Hyderabad, India (detailed research can be read from our blog page) and brainstormed on various solutions which can improve and give a better shopping experience to the consumer as well as give unprecedented advantage to the retailers as well. After all they are going to invest in these solutions.
We also tried to enlist the kind of advantage each of these solutions are giving back to both sides i.e., the consumer and the stores.