Loading Imaginea Design Labs

Smart Retail

Experience Design IoT Retail

A fresh approach towards ageing experience like buying and selling at supermarkets

Making retail stores smart

Today many of us prefer to shop online than from a physical store. While online shopping has evolved to provide a seamless and personalized experience that spans from scouting for products to buying to returns and follow-ups, the experience in physical stores have remained more or less same and limited.

That being said, to be able to hold a product in your hand, feel the material and texture, to be able to see the freshness of fruits, to be able to try out clothes before buying is something that drives us to physical stores and can’t be experienced online.

 

We did a small research in and around the megastores in Hyderabad, India (detailed research can be read from our blog page) and brainstormed on various solutions which can improve and give a better shopping experience to the consumer as well as give unprecedented advantage to the retailers as well. After all they are going to invest in these solutions.

We also tried to enlist the kind of advantage each of these solutions are giving back to both sides i.e., the consumer and the stores.

 

Timeline

2016

Client

Imaginea

Domain

IOT

Role

Research, Conceptualisation, UX, Prototyping

Research

In the beginning we identified consumers who visit stores and the retailers to be the two main stakeholders and decided to focus research on them.

Post this we studied consumer behaviour in megastores in Hyderabad and Chennai. In this research we observed complete journey of the consumer from the desire to buy something to buying the product and even follow-ups and returns. We then divided this consumer journey into various distinct phases such as motivation, planning, compare, purchase, etc. in order to understand the users journey. (link for more details)

Post this we studied the mechanisms and processes involved on the retailers side. These involved resource management, to stocking to inventory management. This study was done through interviews where various person were interviewed such as the store manager, department manager and floor staff. (link for more details)

Based on this research we brainstormed ideas and through an iterative process narrowed down and detailed some of the ideas into concepts. The concepts range from mobile applications to internet of things concepts such as smart price tags. Some of these concepts are presented below.

Ezili Shopping App

Many people make lists before shopping. We envision an app that serves essentially as a list making app, made for a particular retailer or a one stop app for all retailers. The user can start making a list by writing common words. The app can recognize the items and can suggest:

  • Brands to choose from and quantity
  • Ongoing offers in the stores
  • Depending on customer’s preferences the app can suggest relevant items

 Wireframes:

Retail app wireframes-03 BW 

 Final UI:

android-template-01 small

 

Value for the customers

  • Personalised experience
  • Access to ongoing offers based on items in the list
  • Easier to find products
  • Option to keep the cart ready will reduce the shopping time for people in a hurry
  • Access to app exclusive offers

Value for the retailers

  • Information on who the customers in the store are these two pieces of information will help the store manage and plan the inventory better
  • Through the app, the store can push custom offers to the users
  • Information on user behavior that will help the store take strategy decisions in terms of store layout, inventory planning, etc.

Smart Price Tags

A centrally connected price tag displayed on shelves next to the stack of the products. Currently the tags are printed on paper and changed manually, sometimes the tags displayed are outdated or wrong

Value for the customers

  • Access to accurate, updated prices
  • Additional information about the product can possibly be pushed to the screen. (user reviews, ratings, etc.)

 

Value for the retailers

  • Prices can be updated in real time, any number of times without requiring manpower
  • Unlike printed tags that can only be updated once a day, smart tags can be updated multiple times a day to change prices based inventory and time of the day
  • It can also be used as an advt. platform for the product, advt. space can be sold by the retailer to the manufacturer

Smart Signage

Centrally connected signage that can display ongoing offers, information about the product as well as advertisements (instead of or in addition to printed signage).

Value for the customers

  • Access to accurate, updated prices
  • Additional information about the product can possibly be pushed to the screen. (user reviews, ratings, etc.)

Value for the retailers

  • Offers can be updated in real time, any number of times without requiring manpower
  • As the signage will be a screen, it can also be used as an advertisement platform for the product, advertising space can be sold by the retailer to the manufacturer
  • Smart signage can serve as a platform to push marketing material

Predictive Analytics

Currently the store has multiple data points such as inventory data that is updated everyday, data on purchases coming from POS counters, purchase history of customers, etc. Using this data collected over a period of time, we might be able to deduce patterns in customer behavior which can be used to predict customer behavior, sales, etc.

Value for the retailers

  • Anticipate user behaviour and sales
  • Feedback on marketing initiatives and store operation
  • Better stocking based on anticipated sales
  • Help in choosing what to stock and what not to

Share via